CBS 01: Clarity Before Everything: Why Your Marketing Starts With Your Brand

Welcome to the very first episode of the Clear Brand Strategy Podcast. We’re Karen Larson and Jamie Saunders — brand strategists, creatives, and co-founders of Clear Brand Strategy — and we’re starting at the very beginning: clarity. In this episode, we break down why most marketing problems are actually brand problems, what “brand” really means beyond a logo, and how alignment, story, and consistency shape every customer experience. If you’ve ever wondered why your marketing isn’t landing — or felt overwhelmed by where to start — this conversation will ground you, calm the noise, and help you build from a stronger foundation.