CBS 04: Confusion to Clarity: Tips for Engaging with Marketing Firms

Written By Karen Larson

In this episode of the Clear Brand Strategy Podcast, co-founders Karen and Jamie address the common challenges businesses face when first reaching out to a marketing or brand strategy firm. They emphasize that uncertainty and confusion are natural starting points and outline the key questions and considerations for a successful initial conversation. The importance of openness, communication, and collaboration in forming effective marketing partnerships is discussed, along with practical advice on what to bring to the table and what to avoid in these introductory meetings. The episode aims to help businesses feel confident and prepared when seeking professional marketing support.

SHOW NOTES:

00:00 Introduction to Clear Brand Strategy Podcast

00:37 Starting with Brand Strategy: No Need for Perfection

01:53 Understanding the Marketing Landscape

03:30 Key Questions to Ask Your Marketing Firm

07:36 What to Bring to Your First Meeting

14:49 What Not to Bring to Your First Meeting

20:16 Expectations from an Agency Call

26:45 Final Thoughts and Encouragement

Karen Larson
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CBS 03: AI for Your Brand: How to Use It (and How Not To)